“This agreement signals the growing relevance of specialty coffee at a time when at-home consumption has grown exponentially with savvy consumers around the world. There are many things to celebrate about this collaboration, but we are particularly excited about the prospect of bringing analysis on specialty coffee data to members of the community, free of charge,” says Yannis Apostolopoulos, CEO of the SCA.
“The data show that the pandemic had a negative overall effect on specialty coffee sales and a dramatic effect on the composition of those sales,” the report states.
The idea behind bird-friendly coffee is to promote farming practices at coffee farms that not only prioritize shade-growing practices but go a step further — ensuring the farms prioritize diverse, native tree coverage, as opposed to single-species canopies that would contribute less to the area's biodiversity.
