• Facebook
  • Twitter
  • LinkedIn

News

Ethiopian Coffee Gains Foothold in China with Rising Popularity

Addis Ababa, July 1, 2024 (Sinopia) – Ethiopian coffee is rapidly gaining popularity in China, with sales volumes increasing by an average of 27% in recent years, according to Adugna Debela, Director General of the Ethiopian Coffee and Tea Authority (ECTA).

In just a few years, China has climbed the ranks from 33rd to the eighth-largest importer of Ethiopian coffee, now importing up to 20,000 metric tons annually. This growth is driven by a surge in Chinese buyers directly sourcing coffee from Ethiopia and the strategic efforts of the Chinese Embassy in Addis Ababa and the ECTA.

Key initiatives, including participation in the China International Import Expo and the utilization of cross-border e-commerce platforms, have significantly boosted Ethiopian coffee's presence in the Chinese market.

During the current Ethiopian fiscal year, Ethiopia has exported 252,000 metric tons of coffee globally, earning 1.28 billion USD in the first 11 months. With the rising trend, there is an expectation that China will soon become one of the top five importers of Ethiopian coffee.

Renowned for its distinctive flavors ranging from fruity and winy to chocolaty, Ethiopian coffee continues to capture the taste buds of consumers worldwide, especially the growing number of young coffee enthusiasts in China.

Source: Fana Broadcasting Corporate (FBC) 

01 July 2024

Request Sample

Request Sample