ECTA’s director-general Adugna Debela has recently briefed about Ethiopia’s keen interest in attracting Chinese investment in the Ethiopian coffee sector. The emphasis goes to value addition primarily in coffee roasting and exporting to the China market which is gaining popularity among Chinese youth. China and South Korea imported 4000 MT and 10913 MT of Ethiopian green coffee bean respectively in 2019 MY.
Kenya’s coffee production went down 35% in the last 50 years as farmers shunned growing the crop. This year’s various reforms have been put in place in the sector through the Coffee Bill 2021, bringing back the commodity's lost glory. This primarily has similarities to our Ethiopian side in regards to supply chain efforts and auctions.
The caffeine market report by Coherent market insight predicted the caffeine market will reach US$23.22 billion by 2027, showing a compound annual growth rate of 7.4 % across the forecast period of 2020 to 2027. This mostly accounts for increasing coffee consumption in the south and east Asia countries China and India being in front.
