It will not be an overstatement if one has considered China a tea nation. But things seem to have a major shift with the growing coffee consumption culture. Currently, the Chinese boast nearly 350 million young adult coffee consumers with female consumers accounting for 65% of the share. In the current coffee marketing year, Chinese demand for imported coffee products has increased to 4 million bags, which is a 5% increase over the previous year's imports. Industry sources note that the typical Chinese consumer consumes instant coffee 70 of the time, freshly ground 20%, and ready-to-drink coffee 10% of the time.
The most updated reports credit China’s import growth to the retail sector, with the number of total coffee retail outlets expected to grow from a close number of 108,000 in 2020 to approximately 120,000 stores by the end of 2023.
This growth is well reflected in increased imports of Ethiopian green coffee imports reaching 5,879.34 MT in the recent 10 months of the Ethiopian FY. Following this China improved its rank to 8th place compared to the previous ranking of 33rd place during the same period of the Ethiopian FY.
Rwanda coffee is grown on 40,000 hectares according to National Agricultural Export Development Board (NAEB). 24% of the coffee trees are 30 years old, thus shrinking yields from five kilograms to one kilogram per coffee tree. In changing this scheme a campaign has been launched aiming to gradually replace 3 million old coffee trees.